
INTRODUCTION—WHAT IS THE IDEA? - I. THE BEGINNING - II. WHAT I LEARNED ABOUT BUSINESS - III. STARTING THE REAL BUSINESS - IV. THE SECRET OF MANUFACTURING AND SERVING - V. GETTING INTO PRODUCTION - VI. MACHINES AND MEN - VII. THE TERROR OF THE MACHINE. - VIII. WAGES - IX. WHY NOT ALWAYS HAVE GOOD BUSINESS? - X. HOW CHEAPLY CAN THINGS BE MADE? - XI. MONEY AND GOODS - XII. MONEY—MASTER OR SERVANT? - XIII. WHY BE POOR? - XIV. THE TRACTOR AND POWER FARMING - XV. WHY CHARITY? - XVI. THE RAILROADS - XVII. THINGS IN GENERAL - XVIII. DEMOCRACY AND INDUSTRY - XIX. WHAT WE MAY EXPECT. - INDEX - INTRODUCTION - WHAT IS THE IDEA?
CHAPTER I - THE BEGINNING OF BUSINESS
CHAPTER II - WHAT I LEARNED ABOUT BUSINESS
CHAPTER III - STARTING THE REAL BUSINESS
CHAPTER IV - THE SECRET OF MANUFACTURING AND SERVING
CHAPTER V - GETTING INTO PRODUCTION
CHAPTER VI - MACHINES AND MEN
CHAPTER VII - THE TERROR OF THE MACHINE
CHAPTER VIII - WAGES
CHAPTER IX - WHY NOT ALWAYS HAVE GOOD BUSINESS?
The opening chapters set a thoughtful tone, inviting listeners to consider how far we’ve come and how much remains undone. The author points out that today we use more power plowing fields than all our factories combined, hinting at untapped possibilities in both agriculture and industry. He balances optimism about mechanization with a quiet plea to keep space for trees, birds, and the simple pleasures of everyday life.
From there, he frames machines, money, and goods as tools that should free us rather than bind us, using his own automobile and tractor ventures as proof that a different business philosophy can work. He critiques wasteful practices, stresses the need for careful testing of new ideas, and proposes a universal “natural code” that can guide honest effort toward broader prosperity. The narrative is both a practical guide and a reflective call for better planning, making it a compelling listen for anyone curious about the roots of modern industry and its human impact.
Language
en
Duration
~8 hours (518K characters)
Publisher of text edition
Project Gutenberg
Release date
2005-01-01
Rights
Public domain in the USA.

1863–1947
A self-taught mechanic turned industrial giant, he helped make the automobile part of everyday life. His push for standardized production and the moving assembly line changed manufacturing far beyond the car business.
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1880–1947
A lively American journalist who turned industry and business into readable human stories, he became especially known for his work with Henry Ford and other major figures of early 20th-century manufacturing.
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