
audiobook
by Roscoe R. Rau, Walter F. Shaw
The cover image was created by the transcriber and is placed in the public domain.
SELLING HOME FURNISHINGS A Training Program
FOREWORD
Unit I THE SALESMAN AS A BUSINESS BUILDER
Unit II TECHNIQUE OF SALESMANSHIP
Unit III SALESMANSHIP APPLIED
Unit IV STYLE AS A SELLING FACTOR
Unit V FURNITURE WOODS—THEIR ORIGIN AND USE
Unit VI SELLING SLEEP EQUIPMENT
Unit VII AN INTRODUCTION TO THE ART OF INTERIOR DECORATION
This training program offers a clear, step‑by‑step walk through the world of home‑furnishing sales. Listeners will learn why the role of a salesperson is more than a transaction, and how a solid grasp of styles, materials, and customer psychology can turn a showroom into a place of discovery. The early sections lay out the fundamentals of the trade, from setting sales objectives to conducting the first interview, and they stress the importance of daily inventory checks and honest communication.
Later units expand into the visual and tactile aspects of the business. You’ll hear practical advice on identifying different woods, explaining the value of craftsmanship, and matching mattresses, drapes, and decorative accessories to a client’s lifestyle. The program also introduces basic interior‑decoration principles – colour, lighting, and room arrangement – so you can guide buyers toward cohesive, appealing spaces. Throughout, short discussion questions and reading suggestions keep the material engaging and ready for immediate classroom or team use.
Language
en
Duration
~9 hours (552K characters)
Publisher of text edition
Project Gutenberg
Credits
Produced by Richard Tonsing, Juliet Sutherland and the Online Distributed Proofreading Team at http://www.pgdp.net
Release date
2015-07-07
Rights
Public domain in the USA.

Best known for a practical 1941 training guide on furniture retailing, this little-documented writer helped turn salesmanship and home-furnishings knowledge into a structured course for store workers and self-study readers.
View all booksA practical mid-20th-century business writer, best known for a straightforward guide to starting a business and for coauthoring a federal training manual on selling home furnishings. His surviving works suggest a clear, instructional style aimed at helping everyday readers build useful skills.
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