
audiobook
by Roscoe R. Rau, Walter F. Shaw
The cover image was created by the transcriber and is placed in the public domain.
SELLING HOME FURNISHINGS A Training Program
FOREWORD
Unit I THE SALESMAN AS A BUSINESS BUILDER
Unit II TECHNIQUE OF SALESMANSHIP
Unit III SALESMANSHIP APPLIED
Unit IV STYLE AS A SELLING FACTOR
Unit V FURNITURE WOODS—THEIR ORIGIN AND USE
Unit VI SELLING SLEEP EQUIPMENT
Unit VII AN INTRODUCTION TO THE ART OF INTERIOR DECORATION
This training program offers a clear, step‑by‑step walk through the world of home‑furnishing sales. Listeners will learn why the role of a salesperson is more than a transaction, and how a solid grasp of styles, materials, and customer psychology can turn a showroom into a place of discovery. The early sections lay out the fundamentals of the trade, from setting sales objectives to conducting the first interview, and they stress the importance of daily inventory checks and honest communication.
Later units expand into the visual and tactile aspects of the business. You’ll hear practical advice on identifying different woods, explaining the value of craftsmanship, and matching mattresses, drapes, and decorative accessories to a client’s lifestyle. The program also introduces basic interior‑decoration principles – colour, lighting, and room arrangement – so you can guide buyers toward cohesive, appealing spaces. Throughout, short discussion questions and reading suggestions keep the material engaging and ready for immediate classroom or team use.
Language
en
Duration
~9 hours (552K characters)
Publisher of text edition
Project Gutenberg
Credits
Produced by Richard Tonsing, Juliet Sutherland and the Online Distributed Proofreading Team at http://www.pgdp.net
Release date
Jul 7, 2015
Rights
Public domain in the USA.

Known for a practical training manual on furniture sales, this early-1940s writer approached retail as both a craft and a business. His work blends product knowledge, customer understanding, and a clear belief that selling well starts with knowing the home.
View all booksBest known today for practical mid-20th-century guides on selling and small business, this author wrote in a clear, no-nonsense style aimed at helping people build useful skills. His surviving books suggest a strong interest in everyday work, from home furnishings retail to starting a business of one’s own.
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