author
Royal Baking Powder Company
A powerhouse of 19th-century American food manufacturing, this company helped turn baking powder into a household staple through bold national advertising and mass-market reach. Its story runs from a small Indiana start-up to a major brand that later became part of Standard Brands.
5 Audiobooks
Billy in Bunbury
by Royal Baking Powder Company
The New Dr. Price Cookbook
by Royal Baking Powder Company
New Royal Cook Book
by Royal Baking Powder Company
Royal fruit gelatin suggestions
by Royal Baking Powder Company
The royal baker and pastry cook : A manual of practical cookery
by Royal Baking Powder Company
About the author
Founded in 1866 by brothers Joseph C. Hoagland and Cornelius N. Hoagland, the Royal Baking Powder Company grew into one of the best-known baking powder makers in the United States. The business began in Fort Wayne, Indiana, and later became closely associated with New York as it expanded.
Royal built its reputation around cream-of-tartar baking powder and became famous for aggressive marketing, including widespread advertising and promotional cookbooks that helped shape home baking habits in the late 1800s and early 1900s. The company eventually came under the ownership of William Ziegler and later William Ziegler Jr.
In 1929, Royal Baking Powder Company merged with several other food businesses, including Fleischmann's Yeast, to form Standard Brands. The Royal name continued afterward, and the brand has survived well beyond the original company itself.