Royal Baking Powder Company

The Royal Baking Powder Company was one of the best-known baking powder makers in the United States. It was founded in 1866 and grew into a major national brand, helped by strong advertising and the wide popularity of baking powder in everyday home cooking.

The business is closely tied to founder Joseph C. Hoagland, who later served as its president. Over time, Royal became part of the changing landscape of American packaged foods: in 1929, it merged with several other companies, including Fleischmann Company, to form Standard Brands.

The brand name lived on after that merger. Standard Brands later became part of Nabisco in 1981, and Nabisco in turn became a subsidiary of Mondelēz International in 2012.