author

Herbert Watson

Known for practical books on business writing and sales, this early 20th-century author focused on making correspondence clearer, more persuasive, and more useful in everyday work. His books were influential enough to be recommended by later copywriting teachers and business-writing enthusiasts.

1 Audiobook

The Knack of Managing

The Knack of Managing

by Lewis K. Urquhart, Herbert Watson

About the author

Herbert Watson was an advertising and sales specialist associated with the A. W. Shaw Company, where he worked in mail sales and business communication. Sources also describe him as later running an advertising agency in New York City.

He is best known for books on business writing, including Business Correspondence Library (published in 1917) and Applied Business Correspondence (published in 1922). His work centered on the craft of clear, effective letters for sales and management, and his books have remained of interest as examples of early modern business communication.

Reliable biographical detail about his personal life appears to be limited in the sources I could confirm, so this overview focuses on his documented professional work and publications.