
Please see the Transcriber’s Notes at the end of this document.
PREFACE.
CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.
CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING.
CHAPTER III. ANCIENT FORMS OF ADVERTISING.
CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.
CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.
CHAPTER VI. DEVELOPMENT OF ADVERTISING.
CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.
CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.
This sweeping survey traces the rise of paid promotion from ancient wall‑paintings to the bustling railway stations of the 1870s. The author combines meticulous research with lively anecdotes, letting each surviving poster, handbill, or shop sign speak for itself. Rich illustrations and facsimiles punctuate the narrative, giving listeners a vivid sense of the visual culture that shaped public taste.
Written with a modest, conversational tone, the volume acknowledges the gaps inevitable in any grand story and invites readers to fill them with their own favorite ads. Biographical sketches of early entrepreneurs and quirky specimens of early copy add humor and humanity to what could otherwise be a dry chronology. By the end of the first act, listeners will have a clear picture of how advertising moved from simple notices to a powerful force in modern commerce.
Language
en
Duration
~24 hours (1423K characters)
Publisher of text edition
Project Gutenberg
Credits
Produced by Chris Curnow, Harry Lamé, Stephen Rowland and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive)
Release date
2017-02-10
Rights
Public domain in the USA.
Subjects
1841–1891
A lively Victorian editor and writer, he helped shape British sports journalism and left behind one of the early landmark histories of advertising. His career mixed print-shop grit, newspaper flair, and a sharp eye for popular culture.
View all books
by Richard Ligon

by Albert Schweitzer

by Surendranath Dasgupta

by comte de Arthur Gobineau

by Hilaire Belloc

by A. D. Bayne

by Waheenee, Gilbert Livingstone Wilson

by José Rizal