A History of Advertising from the Earliest Times.

Please see the Transcriber’s Notes at the end of this document.

PREFACE.

CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.

CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING.

CHAPTER III. ANCIENT FORMS OF ADVERTISING.

CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.

CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.