When Customers Make You Smarter

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. The first was reducing what they thought was a five-sided market to a simpler two-sided one.

We are not affiliated with Steve Blank. This unofficial audio edition is available to listen to and share for free. Read the originals on Steve Blank's blog.