author
T.J. Edmonds Ltd.
Best known for the classic Edmonds Cookery Book, this New Zealand baking brand grew out of Thomas John Edmonds’s "Sure to Rise" baking powder business. The name on the cover carries a long history of practical home cooking, trusted recipes, and a brand that became part of everyday life in New Zealand.
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About the author
Although listed as T.J. Edmonds Ltd., the name is closely tied to Thomas John Edmonds (1858–1932), the British-born New Zealand manufacturer who founded the Edmonds baking business after arriving in Christchurch in 1879. He built his reputation on Edmonds "Sure to Rise" baking powder, a product that became widely known in New Zealand homes.
The company became especially famous through the Edmonds Cookery Book, first published in 1908. Its straightforward recipes and useful household guidance helped make it one of New Zealand’s most familiar and enduring cookbooks, turning the Edmonds name into something much bigger than a single product.
Beyond business, Edmonds is also remembered in Christchurch for philanthropy and civic gifts, including well-known public buildings and landmarks. For readers and cooks, though, the lasting appeal of T.J. Edmonds lies in its simple promise: dependable recipes, practical advice, and food made for everyday life.