T.J. Edmonds Ltd.

T.J. Edmonds Ltd. is the company name long associated with Edmonds, one of New Zealand’s best-known baking brands. The famous Edmonds Cookery Book began in 1908 as The Sure to Rise Cookery Book, created as a promotional recipe collection for the baking powder business founded by Thomas Edmonds.

Over time, the book became much more than advertising. It turned into a household staple in New Zealand, valued for straightforward recipes, baking basics, and the kind of food many families grew up with. That simple, dependable approach is a big part of why the book has lasted for more than a century.

Today, Edmonds is described by booksellers and publishers as an iconic New Zealand brand, and the cookbook remains closely tied to that identity. For listeners and readers, it offers not just recipes but a small piece of everyday New Zealand history.