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Seven-Up Company
Born from one of America’s most recognizable soft-drink brands, this company’s story runs from a St. Louis soda launch in 1928 into decades of mergers, reinventions, and global brand expansion.
1 Audiobook
You're really cooking when you're cooking with Seven-Up!
by Seven-Up Company
About the author
The Seven-Up Company grew out of the success of 7 Up, a lemon-lime soft drink created by Charles Leiper Grigg in St. Louis. The drink was introduced in 1928, and its popularity helped turn the business behind it into a major name in American soft drinks.
Over time, the company became especially well known for building 7 Up into a national brand and for memorable marketing, including the long-running "Uncola" identity that set it apart from cola rivals. In 1986, The 7 Up Company merged with Dr Pepper, creating Dr Pepper/Seven Up, a major shift in the company’s corporate life.
Today, the original Seven-Up Company no longer exists as an independent business, but its flagship brand is still widely recognized. Current ownership is split by region: Keurig Dr Pepper owns the 7 Up brand in the United States, while PepsiCo holds international rights.