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Founded in Newark in 1875, this historic insurer grew from offering affordable life insurance to working families into one of America’s best-known financial services companies. Its long-running "Rock" identity has helped make the brand familiar far beyond the insurance world.
by Prudential Insurance Company of America
Founded by John Fairfield Dryden in Newark, New Jersey, in 1875, The Prudential Insurance Company of America traces its roots to the Prudential Friendly Society. Early on, it stood out for bringing life insurance to working-class families at a time when that kind of protection was often out of reach.
Over time, the business expanded well beyond its original mission. Today, Prudential Financial’s companies provide services such as life insurance, annuities, retirement-related products, investment management, and other financial solutions in the United States and internationally.
The company remains closely associated with Newark, where it began and where it still has deep roots. That mix of long history, broad reach, and a recognizable public image has made Prudential one of the most enduring names in American insurance and finance.