Michelin & Cie

Founded in Clermont-Ferrand in the late 19th century, Michelin & Cie was the company created by brothers André and Édouard Michelin. While the business became world-famous for tires, it also played a major role in travel publishing, producing maps, guides, and practical information for drivers at a time when motoring was still new.

That publishing work became especially influential through the Michelin Guide, first introduced in 1900. What began as a useful handbook for motorists grew into one of the most recognized guidebook brands in the world, linking Michelin & Cie not just with industry and engineering, but with travel, hospitality, and everyday journeys.

Because “Michelin & Cie” refers to the company rather than a single personal author, the story is really about the people who shaped it — especially André Michelin, who helped define its public voice and publishing legacy. For readers, the name carries a mix of practical know-how, curiosity about the road, and a lasting influence on how modern travel information is presented.