
author
b. 1922
Best known for bringing practical self-help and hypnosis ideas to everyday readers, this longtime publisher built a career around books meant to make real changes in people’s lives. He is especially remembered for founding Wilshire Book Company and for writing on self-hypnosis in a clear, usable way.

by Melvin Powers
Melvin Powers was an American author and publisher born in 1922. Available sources describe him as the founder of Wilshire Book Company, a publishing house focused on personal growth and self-development titles, and as a writer whose work helped popularize practical approaches to hypnosis and self-improvement.
He is particularly associated with A Practical Guide to Self-Hypnosis, a book that has remained one of the works most closely linked with his name. Accounts of his career consistently emphasize his interest in making ideas about change, motivation, and mental training accessible to general readers rather than specialists.
A memorial record lists his lifespan as 1922 to 2013. Some online biographies also describe him as a hypnotist as well as a publisher, but the most consistently confirmed details are his role as an author, his founding of Wilshire Book Company, and his lasting place in the self-help publishing world.