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A long-running American yarn company with roots going back to 1878, it has become a familiar name for knitters, crocheters, and other makers. Still family-owned, the brand is known for pairing heritage with an accessible, community-focused approach to crafting.

by Lion Brand Yarn (Company)
Founded in 1878, Lion Brand Yarn is widely described as the oldest producer of knitting and craft yarn in the United States. The company has remained family-run across five generations of the Blumenthal family, a rare bit of continuity in a fast-changing craft industry.
On its official site, the company says its mission is to spread warmth, comfort, and inspiration through yarns that support knitting, crocheting, and weaving. Over the years, it has grown from its New York City beginnings into a major American craft brand with a large catalog of yarns, patterns, and educational content aimed at both beginners and experienced makers.
Its public story blends tradition with broad popular appeal: Lion Brand has been part of home crafting culture for well over a century, and it continues to present itself as a maker-friendly company focused on creativity, accessibility, and connection.