L. W. (Lauron William) De Laurence

Born in Ravenna, Ohio, in 1868, L. W. de Laurence became an American author and publisher focused on occult, spiritualist, and esoteric subjects. He later worked out of Chicago, where his company sold books, manuals, and mail-order materials promising access to magical knowledge and personal power.

His publishing career made him one of the most recognizable popularizers of occult literature in the early 20th century. De Laurence issued works on topics such as hypnosis, tarot, palmistry, and ceremonial magic, often presenting himself in grand, theatrical terms that added to his public image.

That reputation also made him a controversial figure. His books and business practices drew criticism, yet his influence traveled widely, especially in parts of Africa and the Caribbean, where his publications reached readers far beyond their American origins. He died in Chicago in 1936.