author
Inc. General Mills
From a single flour mill on the Mississippi River to a global food company with more than 100 brands, this longtime maker of pantry staples and snacks has shaped how generations eat. Its story blends cereal-box familiarity with a long history of innovation, acquisitions, and household-name marketing.
1 Audiobook
Betty Crocker picture cooky book
by Betty Crocker, Inc. General Mills
About the author
General Mills is an American packaged-food company with roots going back to 1866, when Cadwallader Washburn opened a flour mill in Minneapolis. The modern company took shape in 1928, and over time it grew from a major flour business into a broad consumer-foods company known for brands such as Cheerios, Betty Crocker, Pillsbury, Häagen-Dazs, Nature Valley, Blue Buffalo, and Annie’s.
Headquartered in Minnesota, General Mills sells its products around the world and describes its purpose as making "food the world loves." Its history includes major shifts in American eating habits, from breakfast cereal and baking mixes to yogurt, snack bars, pet food, and organic products.
What makes the company interesting is how often it has reinvented itself while keeping familiar brands at the center. For listeners who enjoy business history, it offers a clear example of how a regional miller became a global name in everyday food.