Eastman Kodak Company

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Eastman Kodak Company

Built on the idea that photography should be easy for everyone, this iconic American company helped turn snapshots, movies, and printed images into part of everyday life. Its story stretches from George Eastman’s roll film revolution to today’s focus on print, packaging, manufacturing, and entertainment technology.

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Founded by George Eastman in Rochester, New York, Eastman Kodak Company grew out of late-19th-century breakthroughs in dry plates and roll film. Kodak’s early slogan, “You press the button, we do the rest,” captured its big idea: make photography simple enough for ordinary people, not just specialists. That approach helped the company become one of the most recognizable names in imaging.

Over the decades, Kodak played a major role in both still photography and motion pictures. Its film products shaped amateur photography for generations, while its technical work in motion-picture film and related technologies earned multiple Academy Awards for scientific and engineering achievement. Even as digital photography transformed the industry, Kodak remained an important symbol of how quickly technology can change a market.

Today, Kodak describes itself as a technology company serving areas such as commercial print, packaging, publishing, manufacturing, and entertainment. While many readers know the name from its historic cameras and yellow film boxes, the company’s longer story is really one of reinvention: a business founded in the age of roll film that continues to adapt in the digital era.