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One of the best series of credit card commercials was the now-classic Capital One “What’s in your wallet?”, which reimagined the user as either an observer of or participant in family-friendly Viking raids. That always felt a bit on the nose for me given Capital One’s traditional market focus, but be that as it may, it’s one of my strongest associations with the word “wallet.”
The big question about wallets
Wallets show up early in the life of the Internet
Stocks, flows, and whatever the heck a wallet is
What does an ACH pull cost?
Extensions on the basic wallet model
What’s in your wallet? A new debit card!
Monetizing payouts from wallets
What’s in your wallet? A new credit card!
Put the wallet on the phone already!
How digital wallets work, and how payment costs drive a lot of product decisions inside and around them.
We are not affiliated with Patrick McKenzie. This unofficial audio edition is available to listen to and share for free. Read the original on Bits about Money.
Duration
~33 minutes (31K characters)
Release date
Apr 30, 2024