article
by Patrick McKenzie
Today after reading a thread or three and watching a Google-produced movie about landing page optimization (over an hour long and worth your time) I was inspired to make some changes to my site. Recently I have been doing far more development than A/B testing, and truth be known I don’t really, um, know how my funnel is working these days. So I went back into the archives of my CrazyEgg tests and looked around to see if there was anything that jumped out at me. The fresh look caused me to pick up on a few things:
Concrete changes a small software company can make to improve conversion and sell more effectively.
We are not affiliated with Patrick McKenzie. This unofficial audio edition is available to listen to and share for free. See the original selection on Kalzumeus.
Duration
~7 minutes (7K characters)
Release date
Jul 26, 2009