article
by Patrick McKenzie
Recently, I finally got around to making a proper landing page for Bingo Card Creator. It has been fairly successful for me so far, increasing conversions markedly (my historical average for AdWords is about 18%, that page converts at about 28%) and decreasing my cost per conversion.
Practical lessons for designing a landing page that explains a product clearly and supports a purchase decision.
We are not affiliated with Patrick McKenzie. This unofficial audio edition is available to listen to and share for free. See the original selection on Kalzumeus.
Duration
~6 minutes (6K characters)
Release date
Aug 6, 2009