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Engineering Your Way To Marketing Success

by Patrick McKenzie

Dec 31, 2009·~17 minutes·6 chapters

Chapters

6 total

In Which I Have A Revelation

2:21

Features Do Not Sell Your Software

1:57

Marketers Get It. Engineers Don’t.

1:21

Measuring Vicarious Lion Slaying As A Process

1:30

Enough With The Lions. Give Me Actual Things I Could Build Today.

9:26

Try It. You’ll Like It.

0:24

Description

How small software companies can turn engineering work into marketing advantages and measurable sales.

We are not affiliated with Patrick McKenzie. This unofficial audio edition is available to listen to and share for free. See the original selection on Kalzumeus.

Details

Duration

~17 minutes (16K characters)

Release date

Dec 31, 2009