article
by Steve Blank
Steve Blank Customer Development for Web Startups
Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “The Four Steps to the Epiphany” I use enterprise software as the business model example.
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Duration
~3 minutes (3K characters)
Release date
Feb 25, 2010