Changing how Main Street businesses bank

So-called “embedded finance” has been a hot topic in fintech circles in the recent past. I’m fairly excited about it personally, as someone who has run small businesses before and never been wowed by the service received from the banking industry. The services were expensive even for commodities, the customer support was meh, the onboarding experience was legendarily broken, and the UX of the website and mobile apps was a decade or more behind the times.