article
by David Heinemeier Hansson
Apple has no one left who can say no
Apple spent a decade trying to develop their own car with Project Titan. It never launched, and was finally canceled in 2024, but not before the company had spent ten billion dollars on getting nowhere.
We are not affiliated with David Heinemeier Hansson, 37signals, or HEY. This unofficial audio edition is available to listen to and share for free. Read DHH's original writing.
Duration
~4 minutes (4K characters)
Release date
Sep 14, 2025