author

George French

1853–1935

A writer and printing expert from Cleveland, he explored how books and advertisements were made, designed, and read at a time when modern visual communication was taking shape.

1 Audiobook

Printing in Relation to Graphic Art

Printing in Relation to Graphic Art

by George French

About the author

George French (1853–1935) was an American writer on printing, bookmaking, and advertising. His surviving works show a strong interest in the craft behind the printed page, from the look and structure of books to the practical and visual side of advertising.

Among the books linked to him are Printing in Relation to Graphic Art (1903), About Book Making (1904), and The Art and Science of Advertising (1909). About Book Making grew out of a talk he gave to Cleveland's Rowfant Club in November 1903, and it was published by The Imperial Press in Cleveland.

Reliable biographical details beyond his dates are limited in the sources I could confirm, so it is safest to remember him chiefly through his work: clear, early writing about the design, production, and persuasive power of print.