author
General Foods Corporation
Once one of America’s biggest packaged-food companies, this business helped shape how generations shopped, cooked, and ate at home. Its story runs from C. W. Post’s cereal venture in Battle Creek to a vast portfolio of household brands that later became part of Kraft.
2 Audiobooks
Certo: A Short Cut to Better Jams and Jellies
by General Foods Corporation
The Calumet book of oven triumphs!
by General Foods Corporation
About the author
General Foods Corporation was an American food company whose roots go back to 1895, when C. W. Post founded the Postum Cereal Company in Battle Creek, Michigan. Over the following decades, the business expanded through acquisitions and brand-building, and it was reorganized as General Foods in 1929.
The company became a major force in packaged groceries, with well-known brands including Jell-O, Maxwell House, Birds Eye, and Post cereals. General Foods was especially influential in marketing and convenience foods, helping define the modern supermarket era in the United States.
In 1985, Philip Morris acquired General Foods, and the business was later combined with Kraft. Although the General Foods name eventually disappeared as a standalone company, its brands and its approach to mass-market food marketing left a lasting mark on American consumer culture.