Emile Coué

Born in Troyes, France, on February 26, 1857, he trained as a pharmacist and later worked in Nancy, where his interest in suggestion and the power of belief grew out of everyday contact with patients. Over time, he developed what became known as the Coué method, a form of conscious autosuggestion that aimed to help people influence their habits, mood, and sense of well-being.

He became widely known in the early 1920s, especially through sessions at his clinic in Nancy and through the phrase often associated with his teaching: that each day, in every way, one can get better and better. His approach sat at the crossroads of pharmacy, hypnosis, and early psychology, and it reached an international audience during his lifetime.

Coué died in Nancy on July 2, 1926. Even now, he remains an interesting figure in the history of self-improvement and psychotherapy, remembered less for academic theory than for making a complex idea feel practical and accessible to ordinary people.