Alice Hubbard

Born in 1861, Alice Moore Hubbard was an American writer, feminist, and business leader closely associated with the Roycroft movement in East Aurora, New York. She worked alongside her husband, Elbert Hubbard, and became an important figure in the community’s publishing and craft enterprises.

Beyond writing, she served in major leadership roles at Roycroft, including helping manage its operations and the Roycroft Inn. Accounts of her life also describe her as active in public speaking and in causes connected with women’s rights and social reform, which gave her a public identity distinct from her husband’s.

Her life ended tragically in 1915, when she and Elbert Hubbard died in the sinking of the Lusitania. Even so, she remains a notable part of the story of Roycroft and of the broader Arts and Crafts movement in the United States.