author
Albert T. (Albert Theodore) Poffenberger
1885–1977
A leading American psychologist of the early 20th century, he helped bring psychology into everyday fields like advertising and applied research. He also went on to serve as president of the American Psychological Association.
1 Audiobook
The Sense of Taste
by Harry L. (Harry Levi) Hollingworth, Albert T. (Albert Theodore) Poffenberger
About the author
Born in Dauphin, Pennsylvania, in 1885, Albert Theodore Poffenberger studied at Bucknell University and then at Columbia University, where he completed advanced work in psychology. He spent much of his career at Columbia and became known as an important figure in experimental and applied psychology.
Poffenberger wrote on subjects including psychology in business and everyday life, helping show how the field could be used beyond the laboratory. His career reflects a moment when psychology was becoming more practical, public-facing, and professionally organized in the United States.
He later served as president of the American Psychological Association, a sign of the respect he earned among his peers. Poffenberger died in 1977, leaving behind a career tied closely to the growth of modern American psychology.