author

A. H. Geuting

Known today for a practical early-20th-century guide to shoe selling, this writer appears to have brought real retail experience to the page. The surviving record points to a Philadelphia shoe executive whose work focused on the everyday craft of salesmanship.

1 Audiobook

Retail Shoe Salesmanship

Retail Shoe Salesmanship

by Frank Butterworth, H. T. Conner, A. H. Geuting, George F. Hamilton

About the author

A. H. Geuting is listed by Project Gutenberg as one of the authors of Retail Shoe Salesmanship, a collaborative manual on selling shoes in the retail trade. The book suggests a hands-on, business-focused approach rather than a literary career, with advice grounded in store practice and customer service.

Available historical references connect the name to the A. H. Geuting Company in Philadelphia, a shoe business active on Chestnut Street in the early and mid-20th century. One period newspaper item describes A. H. Geuting as president of the company, and later legal and architectural records also place the firm in Philadelphia.

Beyond those points, biographical details are limited in the sources I could confirm. That makes Geuting a somewhat elusive figure today, but the record that remains suggests an experienced merchant-author whose main legacy is practical writing for the shoe trade.