author
A. H. Geuting
Best known as one of the co-authors of Retail Shoe Salesmanship, this early 20th-century writer helped turn practical store experience into straightforward advice for shoe salespeople. Surviving records suggest a close connection to Philadelphia’s shoe business, though biographical details about the person remain scarce.
1 Audiobook
Retail Shoe Salesmanship
by George F. Hamilton, Frank Butterworth, H. T. Conner, A. H. Geuting
About the author
A. H. Geuting is credited as one of the authors of Retail Shoe Salesmanship, a 1920 manual written with George F. Hamilton, Frank Butterworth, and H. T. Conner. The book focuses on the everyday craft of selling shoes well: understanding customers, presenting merchandise clearly, and treating sales work as a skill that could be learned and improved.
Outside that book, reliable personal information about Geuting is limited. Historical references connect the name A. H. Geuting with the shoe trade in Philadelphia, and archival records show correspondence addressed to A. H. Geuting from Theodore Roosevelt in 1918. Even so, the available sources do not clearly establish many personal details, so the picture that remains is of a practical business writer whose published work grew out of the retail world he knew.
That makes Geuting an interesting kind of author for modern readers: not a literary celebrity, but a specialist whose writing preserves the tone and working methods of an earlier American retail era.